Pengaruh Word Of Mouth (Wom) Terhadap Keputusan Pembelian Pada Toko Shoes Holic Yang Terdapat Di Sumatera Barat
Abstract
Shoes Holic, a well-known shoe retailer in West Sumatra, with locations in the important cities of Bukittinggi, Payakumbuh, and Padang. In a competitive market, businesses must have a competitive advantage to influence customers' purchasing choices. This research will look at how customer recommendations influence their decision to buy shoes from West Sumatra shoe stores. With a sample of 30 people, this study used non-probability sampling techniques and purposive sampling approaches. In this study, simple linear regression was used to test the data. Research findings show that sales at Holic Shoes stores in West Sumatra can be influenced by consumer recommendations.
References
Iman Prayoga, & M. Rachman Mulyandi. (2020). Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian Konsumen Pada Fore Coffee. Jurnal Syntax Transformation, 1(5), 136–140. https://doi.org/10.46799/jst.v1i5.60
Kotler, P., & Armstrong, G. (2013). Principles of Marketing. In World Wide Web Internet And Web Information Systems (Vol. 42). https://doi.org/10.2307/1250103
Kotler, P., & Keller. (2009). Manajemen Pemasaran Edisi 13 Jilid 1. Jakarta. In Erlangga.
Kotler, P., & Keller, K. L. (2016b). MarkKotler, P., & Keller, K. L. (2016). Marketing Management. Global Edition (Vol. 15E). In Global Edition (Vol. 15E, Issue 4).
Mandagie, Yunita, V. M., Sam, U., & Manado, R. (2018). Analisis Pengaruh Word of Mouth, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Sepatu Converse Di Manado Town Square. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(4), 2008–2017.
Poetry, G., & Halim, V. (2022). Pengaruh Service Quality, Positive Emotional Experience, Customer Value, Dan Brand Awareness Terhadap Customer Satisfaction Dan E-Wom Wisatawan Di Danau 3 Warna Kelimutu Ende Ntt. Jurnal Manajemen Pemasaran, 16(2), 67–76. https://doi.org/10.9744/pemasaran.16.2.67-76
Pradana, D., Hudayah, S., & Rahmawati, R. (2018). Pengaruh harga kualitas produk dan citra merek BRAND IMAGE terhadap keputusan pembelian motor. Kinerja, 14(1), 16. https://doi.org/10.29264/jkin.v14i1.2445
Saputra, D. (2018). PENGARUH CITRA MEREK, WORD OF MOUTH, KUALITAS PRODUK, HARGA DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN EIGER CABANG MANYAR SURABAYA. Jurnal Ilmu Dan Riset Manajemen, 7, 2–6. https://repository.stiesia.ac.id/id/eprint/2311/
SIAHAAN, S. F. B. R. (n.d.). Pengaruh Gaya Kepemimpinan Demokratis Kepala Sekolah Terhadap Kinerja Guru Di Sman 4 Kota Jambi. … Kepemimpinan Demokratis Kepala …, 1(1), 1–9. https://repository.unja.ac.id/6599/
Singh, H. (2018). Marketing Management. In Essentials of Management for Healthcare Professionals. https://doi.org/10.4324/9781315099200-17
Sugiyono, D. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan Tindakan.
(Iman Prayoga & M. Rachman Mulyandi, 2020; Kotler & Keller, 2016a; Mandagie, Yunita et al., 2018; Poetry & Halim, 2022; Pradana et al., 2018; Saputra, 2018; SIAHAAN, n.d.; Singh, 2018; Sugiyono, 2013)
Kotler, P., & Armstrong, G. (2013). Principles of Marketing. In World Wide Web Internet And Web Information Systems (Vol. 42). https://doi.org/10.2307/1250103
Kotler, P., & Keller. (2009). Manajemen Pemasaran Edisi 13 Jilid 1. Jakarta. In Erlangga.
Kotler, P., & Keller, K. L. (2016b). MarkKotler, P., & Keller, K. L. (2016). Marketing Management. Global Edition (Vol. 15E). In Global Edition (Vol. 15E, Issue 4).
Mandagie, Yunita, V. M., Sam, U., & Manado, R. (2018). Analisis Pengaruh Word of Mouth, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Sepatu Converse Di Manado Town Square. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 6(4), 2008–2017.
Poetry, G., & Halim, V. (2022). Pengaruh Service Quality, Positive Emotional Experience, Customer Value, Dan Brand Awareness Terhadap Customer Satisfaction Dan E-Wom Wisatawan Di Danau 3 Warna Kelimutu Ende Ntt. Jurnal Manajemen Pemasaran, 16(2), 67–76. https://doi.org/10.9744/pemasaran.16.2.67-76
Pradana, D., Hudayah, S., & Rahmawati, R. (2018). Pengaruh harga kualitas produk dan citra merek BRAND IMAGE terhadap keputusan pembelian motor. Kinerja, 14(1), 16. https://doi.org/10.29264/jkin.v14i1.2445
Saputra, D. (2018). PENGARUH CITRA MEREK, WORD OF MOUTH, KUALITAS PRODUK, HARGA DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN EIGER CABANG MANYAR SURABAYA. Jurnal Ilmu Dan Riset Manajemen, 7, 2–6. https://repository.stiesia.ac.id/id/eprint/2311/
SIAHAAN, S. F. B. R. (n.d.). Pengaruh Gaya Kepemimpinan Demokratis Kepala Sekolah Terhadap Kinerja Guru Di Sman 4 Kota Jambi. … Kepemimpinan Demokratis Kepala …, 1(1), 1–9. https://repository.unja.ac.id/6599/
Singh, H. (2018). Marketing Management. In Essentials of Management for Healthcare Professionals. https://doi.org/10.4324/9781315099200-17
Sugiyono, D. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan Tindakan.
(Iman Prayoga & M. Rachman Mulyandi, 2020; Kotler & Keller, 2016a; Mandagie, Yunita et al., 2018; Poetry & Halim, 2022; Pradana et al., 2018; Saputra, 2018; SIAHAAN, n.d.; Singh, 2018; Sugiyono, 2013)
Published
2024-04-23
How to Cite
NazaruddinE., AmaliaR., HutasuhutN. N., Aqla MaulanaM. F., & IrwanS. (2024). Pengaruh Word Of Mouth (Wom) Terhadap Keputusan Pembelian Pada Toko Shoes Holic Yang Terdapat Di Sumatera Barat. Jurnal Ilmiah Metansi (Manajemen Dan Akuntansi), 7(1), 22-27. https://doi.org/10.57093/metansi.v7i1.236
Section
Articles
