Analisis Fishbein Dalam Menciptakan Pengelolaan Pariwisata Berkelanjutan (Studi Pada Museum Kotagede)
Abstract
Museums are often perceived as places that are unattractive, unclean, and lack explanation, so interest in visiting museums is still low. This condition is different from the Kotagede Museum, which experienced a growth in the number of visitors. In an effort to maintain existence, managers need to satisfy visitors' wants and needs. This situation is in accordance with one of the conditions for creating sustainable tourism, which takes into account visitor satisfaction. This research aims to determine visitors' attitudes towards the Kotagede Museum. This research uses a mixed method through fishbein analysis. The Fishbein multi-attribute attitude model is used as a data analysis technique. Questionnaires, interviews, and observations were used as data collection techniques. Questionnaires were distributed to 372 respondents and reinforced with open interviews to explore respondents' answers. The research results stated that visitors' attitudes towards the Kotagede Museum were positive, with a score of 94.313. The attitude value is in the right position of the cut-off point, between the range of agree and strongly agree. The aesthetic building attribute got the highest score (20.599), and the strategic location attribute got the lowest score (16.855). Kotagede Museum managers can maintain attributes that get high scores and improve the quality of attributes that get low scores.
References
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Kyriakou, P., & Hermon, S. (2019). Can I touch this? Using Natural Interaction in a Museum Augmented Reality System. Digital Applications in Archaeology and Cultural Heritage, 12, e00088. https://doi.org/10.1016/j.daach.2018.e00088
Mahanani, S., Sulistyo, A., & Adianto. (2023). Analisa Tingkat Kepuasan Pengunjung Teras Malioboro dalam Upaya Menciptakan Pengelolaan Berkelanjutan. 6(2).
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Asmelash, A. G., & Kumar, S. (2020). Tourist satisfaction-loyalty Nexus in Tigrai, Ethiopia: Implication for sustainable tourism development. Cogent Business & Management, 7(1), 1836750.
Bagaskoro, K. (2021). Perancangan Animasi 3D Punakawan Sebagai Media Edukasi dan Media Promosi Museum Wayang Kekayon. Institut Seni Indonesia.
Bialkova, S., & Te Paske, S. (2020). Campaign participation, Spreading Electronic Word of Mouth, Purchase: How to Optimise Corporate Social Responsibility, CSR, Effectiveness via Social Media? European Journal of Management and Business Economics, 30(1), 108–126. https://doi.org/10.1108/EJMBE-08-2020-0244
Biswas, C., Deb, S. K., Hasan, A. A.-T., & Khandakar, Md. S. A. (2021). Mediating Effect of Tourists’ Emotional Involvement on The Relationship Between Destination Attributes and Tourist Satisfaction. Journal of Hospitality and Tourism Insights, 4(4), 490–510. https://doi.org/10.1108/JHTI-05-2020-0075
Cassia, F., Castellani, P., Rossato, C., & Baccarani, C. (2020). Finding a Way Towards High-Quality, Accessible Tourism: The Role of Digital Ecosystems. The TQM Journal, 33(1), 205–221. https://doi.org/10.1108/TQM-03-2020-0062
Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (Fifth Edition). SAGE Publications, Inc.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior. Fort Worth : Dryden Press. http://archive.org/details/consumerbehavior0000enge_n4b9
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behaviour: An introduction to theory and research (Vol. 27).
Ghaderi, Z., Hatamifar, P., & Khalilzadeh, J. (2018). Analysis of tourist satisfaction in tourism supply chain management. Anatolia: An International Journal of Tourism and Hospitality Research, 1–12. https://doi.org/10.1080/13032917.2018.1439074
Harnaji, B., Raharti, R., & Dwiwinarno, T. (2021). Pooled Data Analysis of Tourism Industry in Special Region of Yogyakarta. 185–190. https://doi.org/10.2991/aebmr.k.210311.036
Iskandar, & Suryo, D. (2021). Museum Sejarah Purbakala Pleret Sebagai Sarana Pembelajaran Sejarah. Heuristik: Jurnal Pendidikan Sejarah, 1(1), Article 1. https://doi.org/10.31258/hjps.1.1.18-33
Kara, N. S., & Mkwizu, K. H. (2020). Demographic Factors and Travel Motivation Among Leisure Tourists in Tanzania. International Hospitality Review, 34(1), 81–103. https://doi.org/10.1108/IHR-01-2020-0002
Khairrunnisa, A. P. (2023). Perancangan Program Jelajah Sebagai Program Edukasi Museum Kotagede: Intro Living Museum [Universitas Gadjah Mada]. https://etd.repository.ugm.ac.id/penelitian/detail/230513
Khalif, Y. K. (2020). Perancangan Museum Biologi UGM Yogyakarta Dengan Pendekatan Adaptive Reuse dan Infill Design. Universitas Islam Indonesia.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing (Seventeenth edition). Pearson Higher Education.
Kotler, P., & Keller, K. L. (2016). Marketing Management (Fiftheenth Edition). Pearson Education Limited. http://dspace.vnbrims.org:13000/xmlui/handle/123456789/5050
Krejcie, R. V., & Morgan, D. W. (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement, 30(3), 607–610.
Kyriakou, P., & Hermon, S. (2019). Can I touch this? Using Natural Interaction in a Museum Augmented Reality System. Digital Applications in Archaeology and Cultural Heritage, 12, e00088. https://doi.org/10.1016/j.daach.2018.e00088
Mahanani, S., Sulistyo, A., & Adianto. (2023). Analisa Tingkat Kepuasan Pengunjung Teras Malioboro dalam Upaya Menciptakan Pengelolaan Berkelanjutan. 6(2).
Nematpour, M., & Faraji, A. (2019). Structural Analysis of The Tourism Impacts in The Form of Future Study in Developing Countries (Case Study: Iran). Journal of Tourism Futures, 5(3), 259–282. https://doi.org/10.1108/JTF-05-2018-0028
Oentoro, K. & Wiyatiningsih. (2022). The Role of Yogyakarta Tourism Kampongs in Supporting Creative Industries Potency. 66–77. https://doi.org/10.2991/978-2-494069-39-8_7
Parjiati, Sarwono, A. W., & Sarbini. (2023). Museum Wayang Kekayon Dalam Kajian Manajemen Destinasi Pariwisata. ULIL ALBAB : Jurnal Ilmiah Multidisiplin, 2(5), 1700–1726. https://doi.org/10.56799/jim.v2i5.1500
Putra, R. S. T. (2023). Peran Teknologi Digital Pendukung Koleksi Museum dalam Upaya Pengelola Membentuk Perceived Authenticity Museum Kotagede: Intro Living Museum [Universitas Gadjah Mada]. https://etd.repository.ugm.ac.id/penelitian/detail/231128
Putri, S. E. (2019). Analisis Sikap Konsumen: Evaluasi dan Kepercayaan Atribut. Managament Insight: Jurnal Ilmiah Manajemen, 14, 159–177.
Ramadhianty. (2022). Ngedadak Jogja10. Gurusiana. https://www.gurusiana.id/read/ramadhianty/article/ngedadak-jogja11-4853530
Savitri, M. D. P., & Harti. (2022). Analisis Sikap Konsumen Pada Atribut Produk Minuman Susu Racik Mak Tam Berbasis Analisis Fishbein. Jurnal E-Bis (Ekonomi-Bisnis), 6(1), 116–127. https://doi.org/10.37339/e-bis.v6i1.899
Stankov, U., Filimonau, V., Gretzel, U., & Vujičić, M. D. (2020). E-Mindfulness – The Growing Importance of Facilitating Tourists’ Connections to the Present Moment. Journal of Tourism Futures, 6(3), 239–245. https://doi.org/10.1108/JTF-11-2019-0135
Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable Tourism Development and Competitiveness: The Systematic Literature Review. Sustainable Development, 29(1), 259–271. https://doi.org/10.1002/sd.2133
Sulistyo, A., & Djamil, F. D. (2018). Analisa Sikap Wajib Pajak Terhadap Kinerja Pelayanan Petugas Pemungut Pajak Kantor Pelayanan Pajak Daerah (KPPD) Daerah Istimewa Yogyakarta di Kabupaten Bantul.
Sulistyo, A., & Salindri, Y. A. (2019). Analisa Tingkat Kepuasan Wisatawan Terhadap Sarana Transportasi Dalam Upaya Menciptakan Kawasan Wisata Terintegrasi di Yogyakarta. Kepariwisataan: Jurnal Ilmiah, 13, 1–14.
Supratman, S. (2022). Analisis Kualitas Layanan Hotel Pada Wisata Halal di Lombok. Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan, 10(2), 103. https://doi.org/10.33394/vis.v10i2.8825
Supriadi, G. (2021). Statistik Penelitian Pendidikan. UNY Press.
Suroto, P. Z., Dewantara, M. H., & Wiradarmo, A. A. (2020). The Application of Technology in Museums. International Journal of Applied Sciences in Tourism and Events, 4(1), 170–181. https://doi.org/10.31940/ijaste.v4i2.1853
Suwaryono, I. L., Nugroho, B. Y., & Rusfian, E. Z. (2022). Challenges and Issues on Marketing the Museum in Indonesia. Review of Integrative Business and Economics Research, 11(1), 225–233.
Thipsingh, S., Srisathan, W. A., Wongsaichia, S., Ketkaew, C., Naruetharadhol, P., & Hengboriboon, L. (2022). Social and Sustainable Determinants of The Tourist Satisfaction and Temporal Revisit Intention: A Case of Yogyakarta, Indonesia. Cogent Social Sciences, 8(1), 2068269. https://doi.org/10.1080/23311886.2022.2068269
Truong, V.-A. T. (2019). Applying the Zaltman metaphor elicitation technique on understanding place image: Danang – the livable city of Vietnam in the minds of students. Journal of Asian Business and Economic Studies, 27(2), 153–173. https://doi.org/10.1108/JABES-02-2019-0013
Uslu, A., Alagöz, G., & Güneş, E. (2020). Socio-cultural, Economic, and Environmental Effects of Tourism from the Point of View of the Local Community. Journal of Tourism and Services, 11(21), 1–21. https://doi.org/10.29036/jots.v11i21.147
Wijaya, N. S., Arcana, K. T. P., & Sudarmawan, I. W. E. (2019). The Role of Tourism Destination and Human Resources in Sustainable Tourism Implementation in Indonesia. Journal of Business on Hospitality and Tourism, 5(2), 228. https://doi.org/10.22334/jbhost.v5i2.170
Woyo, E., & Slabbert, E. (2020). Unpacking The Motivations, Satisfaction and Loyalty of Tourists Travelling to a Distressed Destination. Anatolia: An International Journal of Tourism and Hospitality Research, 31(4), 1–13. https://doi.org/10.1080/13032917.2020.1794919
Yudaninggar, K. S., Fitri, D. R., & Damastuti, R. (2023). Strategi Promosi Dalam Meningkatkan Kunjungan Museum Kotagede Intro Living Museum. Jurnal Ilmu Komunikasi, 2(3).
Zain. (2022). Menilik Indahnya Museum Kotagede Yogyakarta. Si Klimis. https://www.siklimis.com/2022/02/menilik-indahnya-museum-kotagede.html
Zhuang, X., Yao, Y., & Li, J. (Justin). (2019). Sociocultural Impacts of Tourism on Residents of World Cultural Heritage Sites in China. Sustainability, 11(3), 840. https://doi.org/10.3390/su11030840
Published
2024-04-23
How to Cite
FirmansyahM. Z., SulistyoA., & SoerosoA. (2024). Analisis Fishbein Dalam Menciptakan Pengelolaan Pariwisata Berkelanjutan (Studi Pada Museum Kotagede). Jurnal Ilmiah Metansi (Manajemen Dan Akuntansi), 7(1), 28-38. https://doi.org/10.57093/metansi.v7i1.243
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Articles
