Analisis Keberhasilan Usaha Rumah Makan Salero Basamo Dalam Mempertahankan Keeksistensian Ditengah Persaingan Rumah Makan Yang Sejenis di Kota Gunungsitoli
Keywords:
Business success, customer satisfaction, customer loyalty, and competitive advantage.
Abstract
This research was conducted at the Salero Basamo Restaurant, Gunungsitoli City. This research aims to successfully determine the Salero Basamo restaurant business in maintaining its existence amidst competition from similar food stall businesses. This research uses a qualitative descriptive method, using data sources, namely observation, interviews, documentation. In the research, determining informants used purposive sampling and snowball sampling techniques to obtain 3 key informants who could provide information related to problems at the research site. The results of this research show that the success of a business in maintaining its existence can be seen from the level of customer satisfaction and competitive advantage.
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Hudek, N., Carroll, K., Semchishen, S., Vanderhout, S., Presseau, J., Grimshaw, J., Fergusson, D. A., Gillies, K., Graham, I. D., Taljaard, M., & Brehaut, J. C. (2024). Describing the content of trial recruitment interventions using the TIDieR reporting checklist: a systematic methodology review. BMC Medical Research Methodology, 24(1), 1–17. https://doi.org/10.1186/s12874-024-02195-5
Lemphers, N., Bernstein, S., Hoffmann, M., & Wolfe, D. A. (2022). Rooted in place: Regional innovation, assets, and the politics of electric vehicle leadership in California, Norway, and Québec. Energy Research and Social Science, 87(June 2021), 102462. https://doi.org/10.1016/j.erss.2021.102462
Moffat, K. R., Shi, W., Cannon, P., & Sullivan, F. (2023). Factors associated with recruitment to randomised controlled trials in general practice: a systematic mixed studies review. Trials, 24(1), 1–20. https://doi.org/10.1186/s13063-022-06865-x
Müller, S. D., Konzag, H., Nielsen, J. A., & Sandholt, H. B. (2024). Digital transformation leadership competencies: A contingency approach. International Journal of Information Management, 75(November 2023). https://doi.org/10.1016/j.ijinfomgt.2023.102734
Nuzulia, A. (1967). Tinjauan Literatur Tentang Pengembangan Pembelajaran Dalam Mengimplementasikan Kurikulum 2013 Alfin. Angewandte Chemie International Edition, 6(11), 951–952., 01(01), 5–24.
Purwanto, A., Tukiran, M., Asbari, M., Hyun, C. C., Santoso, P. B., & Wijayanti, L. M. (2020). Model kepemimpinan di lembaga pendidikan: a schematic literature review. Journal of Engineering and Management Science Research (JIEMAR), 1(2), 255–266. https://journals.indexcopernicus.com/search/article?articleId=2660964
Raden Soebiartika, & Ida Rindaningsih. (2023). Systematic Literature Review (SLR): Implementasi Sistim Kompensasi dan Penghargaan Terhadap Kinerja Guru SD Muhammadiyah Sidoarjo. MAMEN: Jurnal Manajemen, 2(1), 171–185. https://doi.org/10.55123/mamen.v2i1.1630
Schrader, J., Büchler, T., & Kohl, J. (2023). Rekrutierung von Lehrkräften durch Organisationen der Weiterbildung. Zeitschrift Für Weiterbildungsforschung, 46(3), 441–473. https://doi.org/10.1007/s40955-023-00267-5
Swamy, C. J., Arasu, K., & Pradeep, M. P. (2023). A Study on Recruitment and Selection process in the Manufacturing Industry. Advances In Management, 16(2), 1–9. https://doi.org/10.25303/1602aim0109
Tanantong, T., & Wongras, P. (2024). A UTAUT-Based Framework for Analyzing Users’ Intention to Adopt Artificial Intelligence in Human Resource Recruitment: A Case Study of Thailand. Systems, 12(1). https://doi.org/10.3390/systems12010028
Vaz, A. C., Karnauskas, M., Smith, M., Denson, L. T. S., Paris, C. B., Le Hénaff, M., & Siegfried, K. (2023). Red Snapper connectivity in the Gulf of Mexico. Marine and Coastal Fisheries, 15(6), 1–23. https://doi.org/10.1002/mcf2.10275
Zogu, G., & Schönthaler, S. (2024). Selective Inclusion? Insights Into Political Parties’ Recruitment of Immigrant Background Candidates in Bolzano. Politics and Governance, 12, 1–18. https://doi.org/10.17645/pag.7453
Published
2024-04-30
How to Cite
HalawaM. K., ZebuaE., MendrofaY., & LaiaO. (2024). Analisis Keberhasilan Usaha Rumah Makan Salero Basamo Dalam Mempertahankan Keeksistensian Ditengah Persaingan Rumah Makan Yang Sejenis di Kota Gunungsitoli. Jurnal Ilmiah Metansi (Manajemen Dan Akuntansi), 7(1), 188-193. https://doi.org/10.57093/metansi.v7i1.266
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Articles
